Endorsement Agreement

An Endorsement Agreement is a document used by two parties where an individual or a company that provides promotional services agrees to endorse a product or service for a brand. This Agreement authorizes the brand to make use of the endorser's name, likeness, and reputation to promote their service or product. Most often, the endorser is a celebrity, expert, or otherwise well-known in a particular field relevant to the product or service they are endorsing. The scope of their endorsement can vary from wearing particular merchandise to making social media posts to attending promotional events. In exchange for use of the endorser's likeness to promote their product or service, the brand pays a fee to the endorser.

Often, individuals enter into business relationships without having all of the details of the parties' relationship with each other written down. By discussing the specifics of the Agreement ahead of time, both the service provider and the client can make sure that their needs and wishes about the business relationship are known and honored. This document is specifically for services related to someone providing endorsement services. This website also has a general purpose service agreement that can be used for someone providing different kinds of services.

How to use this document

This document covers all of the important information necessary for an endorser or company that provides promotional services to enter into a business relationship with a brand who needs promotion of their product or service, including the following details:

• Pertinent identifying information for all involved parties
• Specifics of the services provided, including the type(s) of endorsement responsibilities the endorser will be expected to complete
• Conditions or limitations, such as an exclusivity arrangement, placed on either of the parties related to the performance of services
• Amount of compensation the endorser will receive, including possible late fees, and the schedule on which they will be paid
• Details about when and how the Agreement will be terminated
• Adherence to confidentiality provisions guaranteeing the protection of the brand's trade secrets

The brand and the endorser can discuss the terms of the Agreement and create and sign the final Agreement prior to when the work actually begins. This Agreement can also be created after the work has already begun for the purpose of clarifying and formalizing the relationship between the parties and describing the responsibilities of all involved parties. After inputting the required information, this Agreement is printed out and signed by both Parties, and then kept on file by both parties for the duration of the Agreement as well as for a reasonable period of time thereafter.

Applicable law

All Service Agreements are subject to both federal and state laws that cover general contract principles governing how contracts are created and interpreted by courts. Federal laws may restrict what services can be contracted for (for example, illegal services may not be contracted for) and certain broad categories, like contracting for something that looks more like an employment relationship, but individual state laws may govern the interpretation of the contract in case of a dispute.

How to modify the template

You fill out a form. The document is created before your eyes as you respond to the questions.

At the end, you receive it in Word and PDF formats. You can modify it and reuse it.