Brand Ambassador Agreement

This Brand Ambassador Agreement is a contract used when hiring an Ambassador who will represent and promote the organization's brand or products to their audience. It can be used for diverse types of entities like companies, LLPs, partnerships, etc. in any industry including Information Technology, manufacturing, marketing, hospitality, etc.

A brand Ambassador can be a famous personality in different fields including Bollywood actors, cricket players, social media influencers, etc.

For example, brands like Goibibo and Tanishq appointed Deepika Padukone as their brand ambassador to appear in ads and promote their products through other social media platforms. Another example is Shahrukh Khan, who was appointed as a brand ambassador for Airtel and Hyundai.

This Agreement sets out all the terms of the ambassador program, including duties of the Ambassador, compensation and benefits, confidentiality, intellectual property rights and various other key terms. The Ambassador would be generating brand awareness about the product/service among the consumers and prospective consumers of the Organization.

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This Agreement is not suitable for an employment relationship. For that purpose, an Employment Agreement can be used. Employment refers to a paid job on a long-term basis. On the other hand, an ambassador program is a temporary position designed to give an individual an opportunity to make brand awareness using social media platforms and other methods.

This Agreement is not suitable for an internship program. For that purpose, an Internship Agreement can be used. Under an internship program, the student is provided with practical experience in the products/services of the employer by working part-time or full-time basis with or without a stipend. An intern may work in various roles including sales, marketing, development, etc. On the other hand, the Brand Ambassador is a celebrity or famous personality promoting the products/services among a larger diverse audience.

This Agreement is not suitable for a Campus Ambassador program. For that purpose, a Campus Ambassador Agreement can be used. Under a Campus Ambassador Program, the student is required to promote and make awareness about the products/services among their peers and faculties. Under the Brand Ambassador Agreement, the Ambassador is not a student but a celebrity or famous personality having diverse followers.

How to use this document?

This Agreement covers the following major areas:

- Compensation to be paid to the Ambassador;

- Obligations of the Ambassador;

- Resources provided to Ambassador (for example, posters, clothing materials, videos, and social media content);

- Performance reviews and reporting of duties;

- Confidential information and name usage guidelines and rules;

- Publicity and other related rights;

- Intellectual property rights (for example, the contents such as videos, posters, etc. created after entering into this Agreement will be the property of the Organization); and

- Other benefits to the Ambassador.

The Agreement should be printed on non-judicial stamp paper and then both the organization and the Ambassador will need to sign the document and keep a copy for their own records.

This Agreement can also be witnessed by two individuals who witness the signing of this Agreement. Adding two witnesses will help in proving the authenticity of this Agreement in future.

Applicable Law

The Brand Ambassador Agreement may be subject to the general terms of the Indian Contract Act, 1872.

How to modify the template?

You fill out a form. The document is created before your eyes as you respond to the questions.

At the end, you receive it in Word and PDF formats. You can modify it and reuse it.